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About IPRA:

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.

IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays and webinars, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.


IPRA — leading trust and ethics in global communication

 


The IPRA Golden World Awards:


The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.

Latest IPRA Thought Leadership Essays:


ITL #622 How to embrace AI: learning from change winners and losers

Five steps to successfully navigate the transformational opportunities of artificial intelligence. By Christine Barney.

By: Christine Barney 14/04/2025



ITL #621 A balancing act: navigating the realities and rewards of an in-house PR role

Throughout my career, I have found myself caught in the web of multiple stakeholders, each with different expectations. By Foo Chek Yee.

By: Chek Yee 07/04/2025



ITL #620 A case for communications expertise in the boardroom: helping the board through times of rapid change

Bringing a CCO onto the board keeps reputation top of mind when big decisions are made. By Aedhmar Hynes.

By: Aedhmar Hynes 31/03/2025


Latest from the Press Room:

Message from the IPRA President: Gender Bias in Healthcare April 2025

Dear friends and colleagues,

As we continue our shared mission to promote ethical and effective communicat...

07/04/2025

Invitation to an IPRA webinar on AI and PR ethics: navigating the future with IPRA’s gold standard: 10 April

I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar AI and PR et...

03/04/2025

Woman.Comm Club in co-operation with IPRA

IPRA, the International Public Relations Association, has signed a partnership agreement with the Woman.Comm...

31/03/2025


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